Following in the footsteps of its competitors, Google has raised the price of its budget smartphone. The market is facing a memory crisis.

Google has raised the price of its budget Pixel 10a smartphone, which was released seven months ago, by $100. It now costs $599. This is yet another example of how rising memory chip prices are driving up prices even for devices that have already been released, Bloomberg notes.

The tech news site 9to5Google noticed the change in the official Google Store; Google itself did not announce the price increase and did not respond to Bloomberg's request for comment.

The flagship devices in the Pixel 11 series, which were unveiled in August, were immediately priced $100 higher than the previous generation. Prices for these models start at $899 and go up to $1,899 for the base version of the foldable Pixel 11 Pro Fold. The company offset the higher starting prices by increasing the amount of memory in the base configurations.

Smartphone prices are rising amid an ongoing shortage of memory chips, the effects of which continue to be felt throughout the consumer electronics industry. This week, Samsung Electronics raised prices on most smartphones in the Galaxy S26 lineup by $100, and Huawei warned that it, too, would have to raise prices. Apple’s iPhone 18 Pro and Pro Max, unveiled last month, also cost more than their predecessors. In addition, the company raised prices on older models by $100.

Sales of smartphones and personal computers are expected to decline significantly this year due to memory shortages and rising prices for electronics, The Wall Street Journal reported in September. But despite the decline in shipments, analysts expect revenue from device sales to grow for Samsung Electronics and Apple, as well as for PC manufacturers Lenovo, Dell Technologies, and HP, the publication reports.

This article was AI-translated and verified by a human editor