"Go Buy a Dell Computer": How Trump Sent the PC Maker's Stock Soaring

Shares of Dell, a manufacturer of personal computers and servers, jumped nearly 8% thanks to the “Donald Trump effect,” according to Business Insider. At the time of this writing, however, the stock had given up some of its gains, remaining up by about 3%.

The U.S. president promoted the company’s products during a press conference marking the launch of the so-called “Trump Accounts”—investment accounts for children born between 2025 and 2028. Speaking at the program’s launch, the U.S. leader thanked Dell founder Michael Dell, who contributed $6.25 billion to the program, for his financial support.

"We'll get that money back to him one way or another," Trump said. "He makes an incredible product. Go buy a Dell computer. My son loves their laptops."

This isn't the first time the U.S. president has publicly supported Dell: he did so earlier in 2026 and also in 2025. In addition, according to Trump’s financial disclosure, he purchased $5.1 million worth of Dell stock in the first quarter, Barron’s notes.

This support has fueled the company’s already impressive rally: since the start of the year, its market capitalization has risen by 225%. Strong earnings reports and the ongoing hype surrounding artificial intelligence have been the main drivers of growth, according to Business Insider. Last quarter, Dell increased its revenue by 88% to a record $43.8 billion.

Most Wall Street analysts recommend buying Dell stock: the company has 24 buy ratings out of 32. The remaining analysts have a neutral stance, advising neither to buy nor to sell the stock. The average price target of $501 is 27% higher than the last closing price on July 2. Back in May, the consensus target was $228.3 and did not anticipate any growth.

This article was AI-translated and verified by a human editor