Compagnie Financiere Richemont SA

A sharp rise in Richemont quotations at the opening of trading in Zurich was quickly followed by a fall

Cartier owner beats holiday quarter sales forecast. Why did the stock fall?

LVMH Moet Hennessy - Louis Vuitton, Societe Europeenne

Optimism in the European luxury sector is increasing, with more and more analysts believing that the rally that started in the second half of 2025 could continue into 2026. The recovery is indicated by strong quarterly reporting from luxury goods manufacturers, a rebound in demand in China and the renewal of creative teams at fashion houses. Key market players, including LVMH and Richemont, are already showing signs of a turnaround after two years of decline.

Analysts expect the luxury market rally to continue in 2026. Who to bet on?

Tesla, Inc.

Apple Inc.

Kering SA

Netflix, Inc.

Luxury showed signs of recovery: reports from Hermès, Prada and Kering gave investors hope for a turnaround after a prolonged slump. US inflation in September was below expectations - the market has little doubt that the Fed will cut rates next week. Gold suffered its biggest drop in 12 years and oil jumped after US sanctions on Rosneft and Lukoil. Tesla exceeded revenue forecasts and disappointed with profits, and its CEO Elon Musk wants a $1 trillion bonus. The main events of October 20-24 are in our review.

Highlights of the week: luxury gets its shine back, gold gets cheaper, Musk wants $1 trillion

Prada S.p.A.

The Miu Miu luxury group's rave, aimed at the buzzer generation, was particularly popular

Prada, following Hermès, reported an increase in sales. Is the crisis in the luxury market over?

The company exceeded analysts' expectations for demand overall, but its most profitable division fell short of forecasts

Hermes accelerated sales growth while maintaining its status as the strongest in luxury. Why did the stock fall?

Brunello Cucinelli S.p.A.

Burberry Group plc

LVMH's third-quarter results beat expectations across the board, Bernstein notes

Investment banks bet on LVMH. What other luxury stocks does Wall Street recommend buying?

Hermes International Societe en commandite par actions

Performance across all divisions of the company exceeded analysts' expectations, including the key fashion and leather goods division

Moët and Dior are back in fashion: LVMH's sales are up. What does this mean for the market?

Tapestry, Inc.

Ralph Lauren Corporation

Shares of Tapestry, which owns Coach, and Ralph Lauren were more favorable to investors than LVMH and Gucci securities

American luxury has surpassed European luxury in terms of profitability. Will it be able to maintain its position?

Meta Platforms, Inc.

Amazon.com, Inc.

Trump's new duties caused a collapse&nbsp;on the first day of August in markets that were in euphoria after reports&nbsp;from the largest US tech companies.&nbsp;Apple, Amazon, Microsoft and Meta beat analysts' expectations on earnings and revenue, despite some weak segments. At the same time, the luxury sector is still in crisis: Hermès shares sagged despite sales growth, while Kering is facing a 25% drop in Gucci revenue and a growing debt load. The Fed kept rates unchanged and Donald Trump criticized Jerome Powell again. The main events from July 28 to August 1 - in our review.&nbsp;

Highlights of the week: bigtech reports, Trump's duties and Figma's debut


Birkin maker beats rivals thanks to customer loyalty, but analysts point to possible overheating


Hermès sales rise despite slump in luxury demand. Why did the stock fall after the report?

Big luxury companies have little room to raise prices after hiking them by 33% on average between 2019 and 2023

Luxury goods retailers spared worst case scenario thanks to U.S.-EU trade deal

Microsoft Corporation

Donald Trump's August deadline on duties is no longer weighing on Wall Street: the U.S. S&amp;P 500 and Nasdaq Composite indexes ended last week at all-time highs, while the Dow Jones came close to the record, <a href="https://www.barrons.com/articles/amazon-apple-visa-meta-fed-inflation-jobs-607de827?mod=RTA">writes</a> Barron's. The U.S. trade agreement with the European Union, <a href="https://www.bloomberg.com/news/articles/2025-07-27/eu-us-clinch-deal-to-avoid-trump-tariff-hike-ahead-of-deadline">concluded</a> on July 27, should add to investor optimism early this week.