Ferrari Raises Annual Forecast Thanks to Demand for Limited-Edition Models

Italian luxury automaker Ferrari has raised its revenue and profit forecast for 2026 amid strong demand for its high-end, limited-edition F80 models and special-edition vehicles. Despite a decline in deliveries due to a model lineup change, the automaker continues to increase profits through exclusive, high-margin vehicles.

Ferrari announced on July 30 that it now expects full-year revenue of €7.6 billion ($8.7 billion), which is 1.3% higher than its previous forecast. The forecast for adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) has been raised from €2.93 billion to at least €2.97 billion (from $3.43 billion to $3.47 billion), and the forecast for adjusted earnings per share has been raised to €9.68 ($11.3), exceeding the previous forecast by 2.4%.

In the second quarter of 2026, Ferrari’s revenue totaled €1.94 billion ($2.27 billion), exceeding analysts’ expectations, while adjusted EBITDA reached €755 million ($883 million), also coming in above market forecasts, according to Bloomberg.

The company’s current model cycle, which focuses on its most expensive vehicles, continues to make a significant contribution to its results. In particular, the F80 hybrid supercar, priced at €3.6 million and limited to just 799 units, began shipping to customers late last year and is already having a noticeable impact on the sales mix alongside other special editions, according to Bloomberg. The Purosangue Handling Speciale is also generating additional revenue for the company—a version of Ferrari’s first four-door car with a naturally aspirated V12 engine, introduced in April, featuring sportier tuning and expanded customization options.

Strong results for the second quarter of 2026 and an upward revision of the annual forecast were made possible by steady demand for vehicle customization programs, according to Ferrari CEO Benedetto Vignu, as quoted by CNBC. According to him, Ferrari’s order book is already full through the end of 2027.

Ferrari has also begun offering its customers the Luce, its first all-electric car. The company has not disclosed sales figures for the model; however, according to the Financial Times, it has already met its 2026 sales target—just under 500 cars. Despite the mixed reaction to the presentation held in May, Ferrari is pleased with the reception of the new model: the Luce is attracting new customers and is in demand across all key markets, CNBC quotes Vignu as saying.

Ferrari continues to generate higher profits from its limited-edition cars, despite a reduction in deliveries due to the model lineup refresh, Bloomberg concludes.

The timing of the forecast revision is particularly significant for investors, according to RBC Capital Markets analyst Tom Narayan, as reported by CNBC. According to Narayan, Ferrari rarely revises its annual guidance as early as the second quarter, typically doing so after the release of its third-quarter results. “We view this as a positive signal for the rest of the year and expect the stock to rise,” Narayan concludes.

In the second quarter of 2026, Ferrari delivered approximately 60–70 of its flagship F80 models, which is close to its maximum quarterly sales pace, according to CNBC, citing an estimate by Citi analyst Harald Hendriks. However, once the F80’s contribution peaks, the company will need a new driver of profit growth, the analyst noted.

Bloomberg Intelligence analysts Michael Dean and Giacomo Regelin believe that Ferrari’s updated forecast is merely in line with the market consensus for 2026, although it implies higher profitability in the second half of the year. In their view, exclusivity remains Ferrari’s main advantage, and Luce will be the primary driver of production volume growth in the coming years.

Ferrari shares closed 3.1% higher on July 30, and have risen 6.8% year-to-date. Analysts’ consensus price target for Ferrari shares is $445.94, which is about 12% higher than the previous session’s closing price.
Of the 28 analysts covering the company, 23 recommend buying Ferrari shares, while five maintain a neutral stance, according to MarketWatch.

This article was AI-translated and verified by a human editor