Bloomberg: Apple will make a separate app for the new Siri with AI. It will be unveiled in June

Apple will launch a separate app for voice assistant Siri after its major update with artificial intelligence, Bloomberg has found out. In addition, the company wants to add a new Ask Siri feature that will allow you to contact the assistant directly from system apps. The company plans to show off the new features in June. Analysts have called AI a possible catalyst for the company's stock, which is now lagging behind its competitors in terms of its capabilities.

- As part of the transition to the new model, Apple is testing a separate Siri app for iPhone, iPad and Mac, which is expected to launch later this year. It will compete with third-party AI services and at the same time become a one-stop-shop for access to the user's interaction history, Bloomberg writes, citing sources.

- Ask Siri will work across the company's entire software ecosystem, the agency's sources added. For example, the user will be able to request additional information on the highlighted text or open related emails. In terms of mechanics, this is similar to the solution already implemented in the ChatGPT app on the iPhone, the agency noted.

- At the same time, the company will also give Siri a new chatbot-like interface, sources said. The key change will be the ability to interact with the user in a dialog format - through text and voice. This marks a departure from the current version of Siri, which doesn't support full conversation, and reflects a strategic pivot by the company, Bloomberg notes. Apple is also working on replacing the built-in Spotlight search engine with Siri. The new unified interface will allow users to search for local content and make broader queries in one place, the agency explains.

- The updated Siri will also provide more in-depth answers from the web - with summaries, lists and images - allowing Apple Inc. to compete with AI search services such as Google Gemini and Perplexity. The system will also be able to generate more in-depth daily news summaries based on content from Apple News.

- The new version and app are expected to be unveiled on June 8 at the WWDC developer conference, along with the announcements of the iOS 27 and macOS 27 operating systems. Sources noted that the project is still under development and is not public. They also noted that most of the previously announced features - including access to personal data and understanding screen context to answer queries - won't be ready until the fall. That said, the latest internal versions of iOS 27 that company employees are testing already include these features.

An Apple spokesperson declined to comment in response to the agency's request for comment.

Bernstein in February called the debut of Siri 2.0 voice assistant "a much more important driver of share price" in 2026 than iPhone sales or rising memory prices. "They're two years late. They're bound to show something this year," analyst Mark Newman said at the time.

Amid an expected decline in the global smartphone market and rising prices for memory components, Apple is looking for new growth drivers, MarketWatch notes. Analysts at Morgan Stanley and Bank of America suggested in March that such a factor could also be the first foldable iPhone, which the company is expected to unveil this year.

Morgan Stanley estimates that Apple could earn $40-60 billion on foldable devices within 18 months, and the market itself could double by 2027. At the same time, despite pressure from rising memory prices, user interest remains high: according to an AlphaWise survey, 27% of iPhone owners worldwide and 40% in China are "extremely interested" in such a device, the publication reports.

Apple shares were adding 0.8% at the premarket on March 25. They have lost 7% of their value since the beginning of 2026.

Most analysts covering the company's securities nonetheless advise buying the stock: they have 35 Buy and Overweight ratings versus 15 Hold and two Sell. The analysts' average target price of $298.8 is 19% above the last closing price.

This article was AI-translated and verified by a human editor